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ROAD TO AWE

Original storefront

Formal facade transformation with new windows

WEST HOLLYWOOD, CA
Road to Awe came to DBA expressing a vision for their first ever retail outpost and sought DBA to conceptualize their Melrose Ave. debut. DBA developed a formal transformation of the existing facade while placing strategic picturesque windows. 

The space features a live olive tree at its core with a skylight streaming light in from above. The inclusion of nature within the minimalist and dark facade creates an element of surprise essential to the brand image. 

Finished project with landscaping and brand signage

 

INTERIOR DESIGN MAGAZINE'S BEST OF YEAR 2017 FINALIST

The new facade geometry in formation

Facade before the final touches

Finished storefront on axis of formal void


CAESARSTONE SHOWROOM

Feature wall in Caesarstone showroom

SAN FRANCISCO, CA

Working with an existing warehouse shell, one of the key design objectives was the integration of the old with the new; creating a synergistic juxtaposition between the raw existing space and the new pristine space.  To accomplish this, a careful orchestration of elements is placed within the confines of the existing shell.  These new elements enhance and work with the existing conditions. The new elements ultimately respect and enhance the otherwise banal shell.  


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