RTA Las Vegas

Tasked with transforming a compact 500-square-foot footprint, the design embraces optical illusion, geometric precision, and a language of dualities—positive/negative, light/dark, open/closed. The streamlined concrete-black façade is punctuated by a dramatic arched entry, reducing storefront glazing in contrast to typical retail strategy. This gesture creates a sense of mystery and intrigue, drawing the public inward along a one-point perspective that culminates in a dramatic infinity mirror by artist Peter Gronquist. Inside, a careful choreography of materials—including porcelain terrazzo flooring, shearling-wrapped archways, illuminated glass shelving, blackened steel, and Corian surfaces—defines a minimal yet immersive space that reflects the brand’s edgy identity.

The boutique is organized along a linear axis that leads visitors through immersive zones of display and discovery. Suspended roller-track systems allow hangers to slide along white soffits and blackened beams, preserving visual depth and spatial fluidity. Custom rotating wood cases reveal mirrors or recessed product displays, while ash furniture pieces animate the space with a play of symmetry and asymmetry. A central circular garden, designed by Japanese landscape architect Hitoshi Kitajima, introduces natural light and a symbolic nod to Los Angeles’ Asian influences—aligning with RtA’s ethos of global awe. Toward the rear, the fitting room and lounge area are wrapped in ash, with a large mirror and backlit “T” detail referencing the brand’s logo. Every detail, from recessed lighting to cantilevered benches, is part of a carefully crafted experience that transforms a modest footprint into a space of depth, exclusivity, and layered meaning.